Region Chain News

Industry Insights from KeyImpact Marketing

  • Recent Newsletter Archives

    January 17, 2017

    2017 is off and running. Winter is upon us and that means colder weather and consumers looking for more indoor entertainment options. What does that mean? The opportunity to increase your appeal is ripe. How do you capture on this? …

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    December 20, 2016

    The end of 2016 is quickly approaching. 2016 was full of trends that focused on healthy and natural foods, as well as sustainability. The National Restaurant Association (NRA) recently published a list of “What’s Hot in 2017” which includes an …

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    October 26, 2016

    The holiday season is here! It’s a season of fun and excitement for consumers everywhere. Spark up more holiday fun by offering consumers new and unexpected menu items. Try incorporating traditional winter flavors in new ways or offering LTOs that …

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    September 22, 2016

    Industry Recap: The NRA’s latest Restaurant Performance Index (RPI), released August 31, 2016, showed the RPI at 100.6, an increase of .3% from the previous month. The Consumer Confidence Index also registered an increase, from 96.7 in July, to 101.1 …

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    August 9, 2016

    Industry Recap: The NRA’s latest Restaurant Performance Index (RPI), released June 30, 2016, registered a decline in May, dipping down to 100.9, reportedly due to “softer same store sales”. The Consumer Confidence Index however bounced up to 98.0, increasing by …

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    June 29, 2016

    Industry Recap: The NRA’s latest Restaurant Performance Index (RPI) reported positive growth due to increased same-store sales and customer traffic. The RPI registered an increase, back up at 101.6, as of their May 31, 2016 release. The Consumer Confidence Index …

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    May 23, 2016

    The restaurant industry is holding relatively steady. The NRA’s latest Restaurant Performance Index (RPI)22 is at 100.7, as of their April 29, 2016 release. The Consumer Confidence Index decreased by 1.9 points from March to 94.2- indicating a minor change …

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    April 25, 2016

    The restaurant industry continues to show postive growth. The NRA’s latest Restaurant Performance Index (RPI) is at 102.1, as of their March 31, 2016 release. The Consumer Confidence Index increased 2.2 points over February, currently standing at 96.2. One noticable …

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    March 29, 2016

    As we head into Spring, the restaurant industry continues to report strong growth. The NRA’s latest Restaurant Performance Index (RPI) is 100.6, as of their February 29, 2016 release. The current hottest topics in the industry are the upcoming GMO …

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