Keep things simple and clean to win consumer appeal.
Consumers are making their mark on the restaurant industry by forcing operators to be more conscientious to win their approval and business. The need for restaurants to use sustainable and clean label products continues to rise as consumer interest in these trends increases. Providing your customers options that meet their needs, both satiating their hunger and appealing to their health & wellness interests, will increase loyalty and traffic. Today’s consumers want to know exactly what they’re getting and feel good about the impact their away-from-home purchase has on the planet.
Don’t forget to use social media!
Even though spring has been slow to appear, the summer months are quickly approaching. Make this summer a sweet success by adding fun LTOs to your menu. Celebrate the season with fun drinks and festive snacks that play off summer’s relaxed vacation vibes. Think about adding nostalgic offerings like ice cream sandwiches. Use trendy toppings like clean label baked goods to add extra appeal. Be unique, and make sure to use social media to advertise your specials. Click here for the “Top Five Social Media Practices” restaurants should use on social media.
Chief Marketing Officer
KeyImpact Sales & Systems, Inc. Pure Foodservice. Pure Results. www.kisales.com
Top 2018 Menu Trends
2018’s top menu trends, including increased menu transparency, sustainability, and botanical use, showcase how today’s consumers are influencing operators make their offerings healthier and environmentally friendly.
Datassential’s Menu Adoption Cycle illustrates what health related terms are trending on top, and which are just starting to be used. Keep in mind, consumers look for cues on menus for what foods will be better for them. Take a look to see what’s trending on menus now.
Social media helps to push food trends and build brand recognition for restaurants across the globe. New York City’s Black Tap reached viral acclaim after images of their monster milkshakes started trending worldwide. Get in on the action! Check out this article for more tips and tricks.
Introducing Simplicious: Clean, Simple, and Delicious Baked Goods
With an increasing demand for clean offerings and simple ingredients, CSM Bakery Solutions offers a growing list of products that have incredible flavor and easy-to-read ingredients that consumers can trust. When you see the word “Simplicious” or the Simplicious icon, you can rest assured that the product contains only essential ingredients and no artificial flavors, sweeteners, FD&C colors, high fructose corn syrup (HFCS) or unnecessary preservatives.
At KeyImpact, we represent many manufacturers with terrific brands and products that meet the demands of today’s consumer. Let us combine our sales, marketing, and manufacturer resources to support your business’ growth. Engage with us and ask questions – how can we assist you in growing your business?
KeyImpact is a national foodservice sales and marketing agency dedicated to the diverse needs of foodservice operators. KeyImpact is comprised of over 800 seasoned foodservice professionals, ready to put their sales, marketing and culinary expertise to work for you. Contact us today to learn more about how KeyImpact can provide your challenges with solutions and grow your business.