Today’s consumers know that actions speak louder than words. They don’t care about what you say you’re going to do; they care about what they see you doing. More and more this means being transparent about your menu and business practices. Consumers want to know exactly what they’re paying for, and often, they’re willing to pay more for brands who’s values match their own.
Take steps to decrease your impact on the environment.
Don’t stop at your menu when you’re looking at successfully building out your brand. Consider how you handle food waste, energy use, and to-go packaging. Be vocal about how you’re making changes that benefit your community and the environment. Consumers respect business that do more to reduce their negative impact on the planet, and you’ll earn more of their interest by being more environmentally friendly.
Vice President Region Chains
KeyImpact Sales & Systems, Inc. Pure Foodservice. Pure Results. www.kisales.com
Restaurant Sustainability Trends
Sustainability is becoming more and more important for many restaurants. Businesses that take steps to improve their sustainability practices can increase consumer interest; “maintaining corporate social responsibility… keeps restaurants competitive and keeps customers coming back.”
Would you be surprised to know that consumers aren’t only concerned with your menu, but also how well you pay and treat your employees? Check out these slides from Technomic that were presented at the Restaurant Directions Conference for more detailed statistics.
While more and more businesses are trying to increase sustainability efforts, some are already at the forefront of this trend. Take a look at this list of the “Top 10 Most Sustainable Restaurants” from HuffPost and Spoon University to pick up some ideas you can use to upgrade your own efforts.
Prove you care about the environment by using green disposable products. Eco-Products packaging is compostable and made with renewable resources. They have a wide variety of products that can help you convey your interest in sustainability to your customers clearly. Make the switch to something that benefits you and your customer.
You give your customers more reasons to choose you when you go green with Eco-Products!
At KeyImpact, we represent many manufacturers with terrific brands and products that meet the demands of today’s consumer. Let us combine our sales, marketing, and manufacturer resources to support your business’ growth. Engage with us and ask questions – how can we assist you in growing your business?
KeyImpact is a national foodservice sales and marketing agency dedicated to the diverse needs of foodservice operators. KeyImpact is comprised of over 800 seasoned foodservice professionals, ready to put their sales, marketing and culinary expertise to work for you. Contact us today to learn more about how KeyImpact can provide your challenges with solutions and grow your business.