“We are Operator centric: Our people have relationships, respect, and trust built with Operators throughout the industry.”
– Carl Benkovich, Chief Operating Officer, KeyImpact
The Operator level of the trade channel is a highly diverse and complex environment. Each segment and sub-segment has unique needs and challenges, from regulations and purchasing protocols to rapidly changing consumer expectations.
Serving this community while adding value to their product selection process, operations, and brands requires a diverse and expert-level skillset.