Foodservice at Retail & C-Store

Catching the eye of store shoppers with prepared-on-premise foods to go can be a profitable extension of your traditional retail or c-store business.

But, effectively selling foodservice at retail or in the convenience channel demands access to category-leading products and a deep understanding of consumer purchase habits, food preparation, and more.

Retail Sales with a Foodservice Focus

KeyImpact’s expertise in foodservice gives us a definite advantage in the foodservice at retail and c-store spaces. We’re here to help you strategically place relevant products in every corner of your store or market.

Impulse sales rule the world of c-store foodservice. Mastering merchandising, packaging, and promotional materials while consistently delivering a quality product to your consumer is essential for success. At KeyImpact, we have a team of specialists to assist you in growing your business in these unique segments. We offer you:

Traditional Grocery

  • Extensive experience with perimeter of the store products and prepared meals.
  • Up-to-the-minute knowledge of consumers’ wants and needs.
  • Long-standing relationships with key Retail Distributors.
  • A diverse portfolio of Manufacturer Client products.


  • Menu development (getting the RIGHT products for your market).
  • Merchandising assistance.
  • Competitive analysis in the surrounding marketplace.
  • Production and packaging expertise.
  • In-store preparation and handling procedures.

Whether you’re new to foodservice, or are just looking for the most popular trends at the local restaurants in your marketplace, you can count on KeyImpact’s Culinary Team for recommendations and field team training for your store’s staff.

Ready to freshen up your food offerings? Contact KeyImpact’s Foodservice at Retail & C-Store Teams today!


Meet KeyImpact’s Foodservice at Retail & C-Store Segment Leaders:

Keith Dwyer

VP of Foodservice at Retail

Keith Dwyer, VP of Foodservice at Retail, is a founding partner of KeyImpact along with CEO Dan Cassidy, Tony Odorisio and Wagner Myers. Keith has 39 years of experience in foodservice brokerage. He started his career as an operator sales rep and expanded his industry knowledge while holding a variety of management roles at KeyImpact. In 2013 Keith set his focus on growing the foodservice at retail business. Keith enjoys food as well as providing operators with solutions for increasing their business.

Keith attended Luzerne County Community College for Hotel & Restaurant Management.

Keith Dwyer is based in Odenton, MD and can be reached at

TJ Lynch

VP C-Stores

TJ Lynch has been with KeyImpact for 17 of the 25 years he has worked in the foodservice industry. During his tenure with KeyImpact, TJ has held a variety of roles, spending the last two years in the C-store segment. TJ states: “These last two years in the C-store segment have allowed me to grow both professionally and personally. The C-store segment continues to grow in Foodservice and is providing many new opportunities for KeyImpact and our clients. I look forward to KeyImpact’s continued commitment and growth in the C-store segment.”

TJ Lynch can be reached at