Press Releases & Trade Announcements

Key Impact Sales & Systems, Inc. Expands Business into Hawaii with the Acquisition of Rainbow Sales & Marketing

Posted: February 13, 2019

(Odenton, MD – February 12, 2019) Key Impact Sales & Systems, Inc. (KeyImpact) announces the acquisition of Rainbow Sales & Marketing (RSM), the premier foodservice and retail broker in Hawaii. With this acquisition, KeyImpact now covers the entire contiguous United States, Alaska, and Hawaii. This deal marks KeyImpact’s second major acquisition in 2019.

RSM, located in Honolulu, Hawaii, was founded in 1968 and is currently owned by John Schilf. John has over 30 years of experience in the foodservice and retail industries, including more than 13 years in Hawaii, and is a member of the Hawaii Food Industry Association Board. John will continue to lead the RSM day-to-day business as a division of KeyImpact.

John Schilf said, “We are excited about this new venture and the ability to utilize KeyImpact’s capabilities to increase our customers’ access to valuable resources; we look forward to increased business as a result. At RSM, we pride ourselves on building quality relationships by offering excellent customer service filled with aloha and integrity. As a part of KeyImpact, we will continue our high-level of local service while contributing to our clients’ and customers’ profitable growth.”

“The addition of Rainbow Sales & Marketing is really exciting for us,” states Dan Cassidy, CEO of KeyImpact. “We look forward to the strengths of both companies coming together to build an even stronger presence and provide more robust services for our Customers and Clients in Hawaii. The RSM teams’ knowledge in both foodservice and retail will help KeyImpact build a strong, locally-focused business in Hawaii.”

About KeyImpact Sales and Systems
Formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland, KeyImpact has grown to become the leading foodservice sales and marketing agency in the United States. KeyImpact represents manufacturers of food, as well as packaging and supplies, and provides sales and marketing services to distributors and operators across all segments of the foodservice trade channel. KeyImpact currently employs approximately 800 associates in 50 states with industry expertise in sales, marketing, culinary, K-12, military, college & university, contract feeding, retail, deli, national & regional commercial chains, recreation and distribution, as well as extensive product & category expertise. For more information, please visit

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