Press Releases & Trade Announcements

KeyImpact Sales & Systems, Inc. Announces Appointment of Carl Benkovich as COO

Posted: June 2, 2015

Odenton, MD – June 2, 2015 — KeyImpact Sales & Systems, Inc. (“KeyImpact”), America’s leading independent foodservice sales and marketing agency, announced today that it has appointed Carl Benkovich Chief Operating Officer of KeyImpact Sales & Systems, Inc., effective June 1, 2015.

Carl Benkovich has spent the majority of his career with Tupperware Brands Corporation, beginning with various roles, including Regional Sales Manager and Director of Finance. As Tupperware Brands expanded, he assumed additional responsibilities, leading to positions including Vice President of Finance & CFO – North America, Vice President of Strategy, Vice President of Sales – North America, and most recently, Managing Director – Nordic.

Carl earned his Bachelor of Science Degree in Accounting from Wright State University, is a Certified Public Accountant and served in the United States Navy. Carl will report directly to CEO, Dan Cassidy.

“With where we are in our evolution, the time is now for KeyImpact to onboard a Chief Operating Officer and Carl is the right fit for our culture and for this position. The addition of someone with Carl’s knowledge, professional characteristics and personal integrity will strengthen the leadership level of our organization, and help KeyImpact achieve its full potential,” states Dan Cassidy, CEO of KeyImpact. “We are pleased to welcome Carl as an important member of our team, as Carl brings the leadership and experience that is needed to build upon our success and create significant value for our KeyImpact Employees, Customers and Clients going forward.”

Carl Benkovich states, “I am thrilled to be part of the KeyImpact team and look forward to contributing to the Company’s continued success in creating value for our Customers and Clients.”

About KeyImpact: Formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland, KeyImpact has grown to become the largest independent foodservice sales and marketing agency in the United States. KeyImpact represents manufacturers of food, as well as packaging and supplies, and provides sales and marketing services to distributors and operators across all segments of the foodservice trade channel. KeyImpact currently employs over 800 associates in 49 states with industry expertise in sales, marketing, culinary, K-12, military, college & university, contract feeding, retail, deli, national & regional commercial chains, recreation and distribution, as well as extensive product & category expertise. Additional information about KeyImpact can be found at

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