Press Releases & Trade Announcements

KeyImpact Sales & Systems, Inc. Enters Southern California Market

Posted: January 4, 2013

Odenton, MD – KeyImpact Sales & Systems, Inc. (“KeyImpact”), America’s leading independent foodservice sales and marketing agency, announced today that it acquired Watson & Associates of Southern California. This is the latest development in KeyImpact’s commitment to advancing its national footprint.

Covering the Southern California market, Watson & Associates was founded in 1989 by Bob and Diane Watson. Bob, a fourth generation food broker and former Chairman of the Board of the national Foodservice Sales & Marketing Association (FSMA), has 37 years experience in the foodservice industry and currently leads the company as President. Diane has blended her passion for art with her culinary interests and serves as Watson & Associates Culinary Sales and Training Specialist for the past 24 years.

Watson & Associates covers the Southern California market encompassing over 7% of the total population of the continental United States.

Bob shared “Watson & Associates has been blessed with many loyal long term clients and employees, and we highly value these long term relationships. We are very excited to join the KeyImpact family and will continue to provide outstanding service in our new organization.”

“We at KeyImpact are very eager to welcome Bob, Diane, and the entire Watson & Associates team to our family,” stated Dan Cassidy, President and CEO of KeyImpact. “They bring market leadership and talent to our organization in this strategic foodservice market and their knowledge, dedication and core values mirror ours here at KeyImpact. We are certain that our clients, customers, and employees will all benefit from this valuable addition to our organization.”

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