Technomic: Consumer Food Trends – February 2015
Posted: March 11, 2015
Full-service restaurants or FSRs—particularly family-style and traditional casual-dining concepts—are struggling to maintain positive sales growth and bounce back from the losses they incurred during the Great Recession. But that’s made more difficult by the shrinking of this segment’s middle-class customer base…
The dining occasion is made up of many aspects, from the obvious (food and service quality) to the subtle (lighting, noise level and beyond). When deciding which restaurant to visit, consumers weigh these attributes against their immediate needs to determine where they will go…
Research for Technomic’s 2014 Future of FSR: Family & Casual Dining Consumer Trend Report shows that when consumers ultimately decide to visit the FSR they frequent most often, they indicate that the taste of the food trumps all. For family-style restaurant occasions, cost, value and convenience also weigh heavily in the decision of where to go. But for meals in casual-dining restaurants, the quality of the food and the overall experience stand out…
Click here to read the rest of The Technomic Viewpoint – Pay Attention to Gen Z.