Technomic Viewpoint – Pay Attention to Gen Z

Posted: November 12, 2014

Pay Attention to Gen Z
By Kelly Weikel, Senior Consumer Research Manager

…Gen Z, Gen Next, Gen Tech, Post-Millennials. Regardless of what you call them, and of the larger societal factors that will ultimately determine how we classify this generation, they are next. With some defining the generation as those born as early as 1995, by some accounts they are already here. They share many traits that set Millennials apart from other generations, often to an even greater degree, but there are also important differences.

The first true digital generation, Gen Z has never known a world without instant access to information via the Internet and mobile technology. They are highly multicultural—according to the U.S. Census Bureau, nearly half (47%) of all Americans under the age of 20 are non-white. And they are grounded. Coming of age in a post-recession, post-9-11 era has tempered the optimism seen among many Millennials.

So why does Gen Z deserve our attention?

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