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The Alaska Fish Sandwich Consumer Research Results

Posted: December 6, 2019

Do you have a fish sandwich on your menu? If it isn’t “Alaska” product, you should consider making a switch. “Alaska” branding positively impacts consumers’ quality, health, natural and premium expectations.

Your customers are looking for new fish/seafood menu items. With consumer’s desire to have more great tasting, healthy menu alternatives—look to profitable fish sandwiches to differentiate your menu.

When it comes to fish sandwiches, consumers want “ALASKA SEAFOOD.”
Consumers:

  • Expect and are willing to pay more for Alaska
  • Choose Alaska over a non-descript fish sandwich by a 3-to-1 margin— source/origin on the menu description is important
  • Want an Alaska fish sandwich offered as a permanent menu item
  • Desire healthier preparation offerings and more upscale ingredients
  • Want bundled pricing

Click here to read the full report and get complete consumer insights.